VND INSTITUTE

Digital Marketing Course in Lucknow: Get job ready

Digital Marketing Course

Skyrocket Your CAREER WITH Proven DIGITAL Marketing Techniques

Learn 45+ Digital Marketing Tools

Learn 45+ Digital Marketing Tools
Cadd & Infotech

What You’ll Learn: Digital Marketing Course in Lucknow.

  • SEO Mastery: Drive organic traffic with advanced search engine optimization techniques.
  • Social Media Strategies: Engage and grow your audience on platforms like Facebook, Instagram, LinkedIn, and more.
  • Content Marketing: Craft compelling content that converts and retains customers.
  • PPC Advertising: Maximize your ROI with effective pay-per-click campaigns.
  • Email Marketing: Build and nurture your subscriber list for sustained growth.
  • Analytics & Data: Measure your success and make data-driven decisions with powerful tools.

Why Choose Our Digital Marketing Course in Lucknow? 

  • Expert Instructors: Learn from industry leaders with real-world experience.
  • Flexible Learning: Access our online materials anytime, anywhere.
  • Hands-On Projects: Apply your knowledge with practical assignments.
  • Community Support: Join a network of like-minded professionals and mentors.
  • Certification: Receive a recognized certificate to boost your career prospects.
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Who Should Enroll? Digital Marketing Course in Lucknow. 

  • Marketing professionals looking to upgrade their skills.
  • Entrepreneurs aiming to enhance their online presence.
  • Students pursuing a career in digital marketing.
  • Anyone interested in mastering the art of digital marketing.

Don’t miss out on the opportunity to become a digital marketing expert. Enroll now and start your journey towards mastering the digital landscape!

DETAILED COURSE STRUCTURE- VND INSTITUTE DIGITAL MARKETING COURSE IN LUCKNOW

Module 1: Introduction to Digital Marketing

  1. What is Digital Marketing?
    • Definition and Overview
    • Importance in Today’s World
    • Traditional Marketing vs. Digital Marketing
  2. Digital Marketing Channels
    • Overview of Key Channels (SEO, SEM, Social Media, Email, Content Marketing, etc.)
  3. Digital Marketing Strategy
    • Understanding Customer Journey
    • Building a Digital Marketing Strategy

Module 2: Search Engine Optimization (SEO)

  1. Introduction to SEO
    • What is SEO?
    • Importance of SEO
  2. Keyword Research
    • Tools and Techniques
    • Long-tail vs. Short-tail Keywords
  3. On-Page SEO
    • Meta Tags, Headers, URL Structure
    • Content Optimization
    • Internal Linking
  4. Off-Page SEO
    • Backlink Building
    • Social Signals
    • Guest Blogging
  5. Technical SEO
    • Site Speed Optimization
    • Mobile-Friendliness
    • Sitemap and Robots.txt
  6. SEO Tools and Analytics
    • Google Analytics
    • Google Search Console
    • Other SEO Tools (Ahrefs, SEMrush, Moz)

Module 3: Search Engine Marketing (SEM)

  1. Introduction to SEM
    • What is SEM?
    • Difference Between SEO and SEM
  2. Google Ads
    • Setting Up Google Ads Account
    • Keyword Planning
    • Creating Effective Ads
    • Bidding Strategies
  3. Campaign Management
    • Monitoring and Optimizing Campaigns
    • A/B Testing
    • Analytics and Reporting

Module 4: Social Media Marketing

  1. Introduction to Social Media Marketing
    • Importance of Social Media
    • Popular Platforms Overview (Facebook, Instagram, Twitter, LinkedIn, etc.)
  2. Creating a Social Media Strategy
    • Identifying Your Audience
    • Content Planning and Creation
    • Scheduling and Posting
  3. Paid Social Media Advertising
    • Facebook Ads
    • Instagram Ads
    • LinkedIn Ads
    • Twitter Ads
  4. Engagement and Community Building
    • Strategies for Increasing Engagement
    • Managing Social Media Communities
    • Handling Negative Feedback
  5. Social Media Analytics
    • Tools and Metrics
    • Analyzing Performance

Module 5: Content Marketing

  1. Introduction to Content Marketing
    • Importance of Content Marketing
    • Types of Content (Blogs, Videos, Infographics, etc.)
  2. Content Strategy Development
    • Audience Research
    • Content Planning and Calendar
    • Content Creation Tips
  3. Content Distribution
    • Best Practices for Sharing Content
    • Email Newsletters
    • Social Media Sharing
  4. Measuring Content Effectiveness
    • Key Metrics and Tools
    • Adjusting Strategy Based on Data

 

Module 6: Email Marketing

  1. Introduction to Email Marketing
    • Importance and Benefits
  2. Building an Email List
    • Strategies for Growing Your List
    • Best Practices for List Management
  3. Creating Effective Emails
    • Subject Lines
    • Email Design
    • Copywriting Tips
  4. Email Campaign Management
    • Automation
    • Segmentation
    • Personalization
  5. Analytics and Optimization
    • Key Metrics (Open Rates, Click-Through Rates, etc.)
    • A/B Testing
    • Improving Performance

Module 7: Analytics and Data-Driven Marketing

  1. Introduction to Analytics
    • Importance of Data in Marketing
  2. Google Analytics
    • Setting Up and Understanding Google Analytics
    • Key Metrics and Reports
  3. Conversion Tracking
    • Setting Up Goals and Funnels
    • Understanding Conversions
  4. Data-Driven Decision Making
    • Using Data to Optimize Marketing Strategies
    • Predictive Analytics and Future Trends

Module 8: Advanced Topics and Trends

  1. Influencer Marketing
    • Identifying Influencers
    • Building Partnerships
    • Measuring ROI
  2. Affiliate Marketing
    • How It Works
    • Setting Up an Affiliate Program
    • Best Practices
  3. Video Marketing
    • Importance of Video Content
    • Creating Engaging Videos
    • Video SEO
  4. Voice Search and AI in Marketing
    • Future Trends and Technologies
    • Preparing for Voice Search
    • Leveraging AI for Marketing

Module 9: Practical Application and Case Studies

  1. Real-World Case Studies
    • Analyzing Successful Digital Marketing Campaigns
  2. Hands-On Projects
    • Creating a Digital Marketing Plan
    • Running a Mock Campaign
  3. Q&A Sessions
    • Addressing Common Questions and Issues

Module 10: Career in Digital Marketing

  1. Building a Career in Digital Marketing
    • Essential Skills and Qualifications
    • Job Roles and Opportunities
  2. Freelancing and Consulting
    • How to Get Started
    • Building a Portfolio
    • Finding Clients

 

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